Playa del Carmen is a city located along the Caribbean Sea in the state of Quintana Roo in Mexico. It is a popular tourist area in eastern Mexico.
Originally a small fishing town, tourism to Playa del Carmen began with the passenger ferry service to Cozumel, an island across the Cozumel Channel and world famous scuba diving destination.
Playa del Carmen, or just "Playa", has undergone rapid development over the past two years with many new luxury residential condominium buildings, restaurants, boutiques and entertainment venues. Currently there are plans to develop six luxury boutique hotels, several internationally recognized chain restaurants including PF Changs, Hard Rock Cafe, Ruth's Chris and the Cheesecake Factory as well as a small upmarket shopping plaza offering designer boutiques, a small cinema, luxury condominiums and the first international House of Blues entertainment venue. Avenida Quinta is slated to become a cultural and economic stronghold for the Yucatan peninsula with the development of civic venues and up-market retail. Several luxury brands are currently developing retail locations, those under construction or already open including Louis Vuitton, Carolina Herrera, Paul & Shark, Hugo Boss and Christian Dior. El Palacio de Hierro has also begun construction of a luxury department store at the corner of Avenida Quinta and Constituyentes. Luxury department store Liverpool will open their Riviera Maya flagship store in Playa del Carmen in 2012. Liverpool will anchor a large urban lifestyle center that includes retailers: Zara, Zara Home, H&M, Massimo Dutti, Armani Exchange and Lacoste. Several international retailers will be new to Mexico including: Design Within Reach, Apple Store, Chipotle Mexican Grill and REI.