Agadir (Berber: Agadir, Moroccan Arabic: اگادير) is a major city in southwest Morocco, the capital of Agadir-Ida Ou Tanane province (MA-AGD) and of the Souss-Massa-Drâa economic region some 508 km to the south of Casablanca, 173 km from Essaouira and 235 km to the west of Marrakech A majority of its inhabitants speak Berber as their mother tongue.
The city is located on the shore of the Atlantic Ocean, near the foot of the Atlas Mountains, just north of the point where the Sous River flows into the ocean.
The city of Agadir together with the neighbouring cities of Inezgane and Ait Melloul was estimated in 2013 to have 609,088 inhabitants
According to the 2004 census, there were 346,106 inhabitants in that year and the population of the Prefecture of Agadir-Ida Outanane was 487,954 inhabitants
Agadir is one of the major urban centres of Morocco, the seventh largest conurbation of the country after Casablanca, Rabat, Fez, Marrakech, Meknes, and Tangier. The population density is quite high. Three languages are spoken in the city: Arabic (mainly Darija, which is the Moroccan Arabic dialect); Ta-Chelh-it (or Shilha Berber) by the Berbers (who are also known as I-Mazigh-en Berbers or Ch'leuhs: I-Celḥiy-en); and French. The mayor is Tariq Kabbaj.
Destroyed by earthquake in 1960, the city has been completely rebuilt with mandatory seismic standards. It is now the largest seaside resort in Morocco, where foreign tourists and many residents are attracted by an unusually mild year-round climate. Since 2010, it has been well served by low cost flights and a Motorway from Tangiers, the city attracts all walks of life and has had an annual growth rate of over 6% per year in housing demand while housing production barely exceeds 3.4%.
The mild winter climate (January average midday temperature 20.5°C/69°F) and good beaches have made it a major "winter sun" destination for Northern Europeans.